Our Values

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

Mission Statement

Our Vision

We envision our company, suppliers, customers, and our community doing business in ways that:

• Preserve, protect and ultimately enhance the living systems of this region and the planet that sustain our business and the larger human economy
• Provide ever greater value in meeting the real needs of our customers, suppliers and communities
• Meet human needs in the most efficient and economical means possible, in order to include the greatest percentage of humanity

How We Measure Progress

We will measure our progress by the trends of our:

• Resource productivity — unit of benefit provided per unit of resource used
• Non-product output — amounts & toxicity of unsaleable materials and chemicals
• Net carbon emissions — production of climate-changing greenhouse gases
• Ecological footprint — demand on earth's regenerative capacity
• Profit — both near and long term