Build the best product, cause no unnecessary harm, use business to inspire
and implement solutions to the environmental crisis.

Mission Statement

1. We envision our company, suppliers and customers, and our community doing business in ways that:
   • preserve, protect and ultimately enhance the living systems
   • of this region, and the planet
   • that sustain our business and the larger human economy
   • provide ever greater value in meeting the real needs of our customers, suppliers and communities
   • meet human needs in the most efficient and economical means possible, in order to include the greatest percentage of humanity.
   
   
2. We will measure our progress by the trends of our
   • resource productivity [unit of benefit provided per unit of resource used]
   • "non-product" output [amounts & toxicity of "unsaleable" materials and chemicals]
   • net carbon emissions [production of climate changing greenhouse gasses]
   • ecological footprint [demand on earth's regenerative capacity]
   • profit, both near and long term